Make your website Search Engine Friendly


Here are the steps that we followed to make the website search engine friendly (Step 1 from this article) :

  1. Create and Submit Sitemap – on a website like ours which almost gets updated weekly we need to keep on updating the sitemap regularly as well. This helps visitors and search engines find the right web page and content.
  2. Submit your website to reputed online directories. Like Open Project Directory and Yahoo directory.
  3. Create a robots.txt file – which tells search engine what pages you want the to crawl and what pages you don’t want them to crawl. Use this to keep terms and policy pages out of the crawl – so that they don’t affect your content keywords as much.
  4. Optimize titles for your web pages. Keep the following points in mind: avoid invalid characters such as “/”, avoid the use of stop words, try to keep the title around 65 characters in length. The title shows up on the search results and convinces people to click on the link.
  5. Optimize description for your web pages. Just like titles description also shows up under the search results as snippets.  Keep the following point in mind: avoid non-alpha characters,  avoid using the stop words, try to keep the description around 150 characters in length.
  6. Try to keep your title, description tags unique and relevant across all the webpages.
  7. Make sure your webpages are accessible via internal or external links. Also link to relative and highly ranked quality sites. When analyzing your site’s external links to websites, search engines will attempt to determine the relative importance of the originating sites. This means that if an originating site offers similar or related content to the one it is pointing to, the link will receive a higher rating than if the content was entirely unrelated. As well, an originating site may be ranked based on the links that are pointing to it, and hence the importance of those links.
  8. Optimize the heading tags for your website. Heading tag H1 should be brief — no longer than a short sentence — and include the page’s most important keywords. Make sure the content for your H1 tag is unique for every page in your website. The text in your H1 tag displays in your page header, but it does not display with your site in search results.
  9. Write unique engaging content. The recommended number of words on a webpage should be around 300.
  10. Add images and relevant alt attribute value to your images on the webpage. This makes your search results more appealing.

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